Launches and sustained salience
Product launches, portfolio education, event recruitment, offer awareness and campaign amplification.
Best
seller / Live network
BRT digital
BRT digital
screens.
High-frequency, in-journey visibility across up to 150 Lagos BRT buses—built for launches, education, recall, action and accountable delivery.
150screens available across the fleet
420estimated passenger opportunities per bus/day
12,600estimated opportunities per bus/30 days
50–150scalable screen packages
Reach people inside
the daily routine.
Digital screens make the commute a repeated storytelling environment. Short, legible creative can introduce a product, demonstrate a benefit, build campaign frequency and direct commuters to a next action.
Campaigns can run across 50, 100 or 150 screens, subject to confirmed availability and route planning.
Motion designed for transit
Six-to-15-second sequences, strong product presence, one clear message and one clear action.
Accountable delivery
Campaign scheduling, play counts, exposure time, screen status, field monitoring and proof-of-play reporting.
PLANNING ESTIMATE
Scale the network to the brief.
These gross exposure opportunities use a planning assumption of 70 passengers per trip and a conservative minimum of six trips per bus per day. They are not unique reach.
PackagePer day30 days
50 screens21,000630,000
100 screens42,0001,260,000
150 screens63,0001,890,000
Final route mix, campaign duration and measurement definitions are confirmed in the approved media plan.
LIVE PROOF
Campaign delivery at scale.
BIC and CWAY reports demonstrate how bus-screen activity can be tracked through active-screen counts, plays, exposure time, estimated commuter exposure and recall.
