Stay present across daily movement
The network created repeated visibility across Lagos bus routes while maintaining a consistent campaign message.
CWAY × DOCU2DATAConsistency at
Consistency at
network scale.
A 30-day bus-screen campaign maintaining CWAY visibility across 50 active screens and multiple Lagos corridors.
50/50active bus screens
232,352total ad plays reported
550,000estimated cumulative exposures
39%reported daily-ad recall
THE CAMPAIGN MODEL
Steady delivery across
the working city.
Use commuter repetition
Daily playback, including weekends, reinforced the campaign, with the report identifying strongest visibility during weekday peak periods.
Maintain screen availability
Fifty of 50 screens remained active during the reporting period, supporting reliable, network-wide presence.
Operational discipline supports recall
The report links consistent visibility with 39% of surveyed commuters identifying CWAY as one of the advertisements seen daily.
REPORTED RESULTS / 27 MAY–26 JUNE 2026
Reliable playback. Visible presence.
477:51:11
Total exposure time reported across 232,352 plays over the full campaign lifecycle.
53,500 daily
Reported approximate average weekday reach, with 550,000 estimated cumulative commuter exposures over the 30-day period.
39% recall
Reported daily-ad recognition. Audience profile: approximately 51% male and 49% female.
Reach and cumulative exposure are reported estimates and should be read as gross opportunities to see, not unique reach.
CAMPAIGN EVIDENCE
Data made visible.
The supplied report combines campaign summary, system playback evidence, corridor coverage and audience highlights.
Evidence source: CWAY Bus Report supplied by Docu2Data. Figures are reproduced as reported.
BUILD CONSISTENT REACH