A live Docu2Data digital screen inside a Lagos BRT bus

Evidence in motion

Work you can
measure.

From repeated commuter visibility to recall, activation and sales, these case studies show how Docu2Data turns transit inventory into accountable brand outcomes.

The Edge Awards 2026 recognition

Outstanding Young Transit Advertising Platform of the Year

The Edge Awards 2026, powered by Marketing Edge.

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CAMPAIGN EVIDENCE

Four brands.
Four measurable journeys.

Every case uses figures taken from campaign reports supplied by Docu2Data. Estimated reach and exposure figures are identified as estimates; playback and operational figures are presented as reported.

BIC advertising shown on a Lagos BRT screen

BUS + TRAIN / 62 DAYS

BIC: one brand across two commuter networks

Integrated delivery across 100 bus screens and all 28 Blue Line screens.

399,004 plays1,725,000 estimated exposures42.5% recall

MAGGI campaign proof of play on a Lagos train screen

TRAIN / 31 DAYS

MAGGI: a daily visual fixture

Consistent onboard exposure across the entire Blue Line screen network.

32,150 plays250,000 estimated exposures36% recall

CWAY bus campaign report evidence

CWAY: network-wide consistency

Fifty active screens sustained brand presence across Lagos bus corridors.

232,352 plays550,000 estimated exposures39% recall

Oral-B activation team at Ikeja BRT Terminal

SCREEN TO STREET

Oral-B: awareness converted on the ground

Two months of screen visibility prepared commuters for a high-performing terminal activation.

150 BRT screens93 cartons sold95% estimated engagement

PlaysPlayback events recorded by the campaign system.

Estimated exposuresGross opportunities to see; not a count of unique individuals.

RecallReported survey response identifying the brand as a daily campaign.

YOUR NEXT CASE STUDY

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