Move beyond passive awareness
The campaign needed to turn transit visibility into a physical consumer experience where people could learn, engage and purchase.
ORAL-B × DOCU2DATARecognition on screen.
Recognition on screen.
Conversion on the ground.
A 60-day transit-screen campaign prepared commuters for a one-day activation at Ikeja BRT Terminal—linking awareness, education, engagement and purchase.
60days of transit-screen exposure
150BRT screens, supported by train screens
93cartons sold on activation day
95%estimated engagement among approached commuters
SCREEN TO STREET
Familiarity first.
Action next.
Recognition lowers the distance to action
Repeated exposure across the commuter journey meant the activation did not begin with a cold audience.
Visibility became experience
Following two months of screen exposure, brand ambassadors delivered product education, demonstrations and a direct purchase opportunity at Ikeja BRT Terminal.
Media and activation work harder together
The screens built recognition; the activation converted that recognition into conversation, product understanding and sales.
REPORTED RESULTS
A high-performing day on the ground.
93 cartons
The supplied report states that 93 cartons were sold during the activation, confirmed by the National Sales Manager.
95% estimated
Estimated engagement among approached commuters, as identified in the campaign report.
“The outcome was fantastic.”
Feedback attributed to Anayo, National Sales Manager. The Regional Sales Manager described it as the most productive Oral-B experiential show conducted.
The 95% figure is explicitly identified as an estimate in the supplied report. Sales and testimonial statements are reproduced from the report.
ON THE GROUND
The moment media became action.
The activation created a physical bridge between the commuter’s prior screen exposure and a live brand experience.
Evidence source: Oral-B Screen-to-Street Success report supplied by Docu2Data, supported by activation photography and testimonial footage.
CONNECT MEDIA TO ACTION