Designed around one action
Trial, demonstration, wellness checks, games, purchase, registration or content creation.
Experience / Live delivery
Transit
Transit
activations.
Turn visibility into trial, conversation, content and conversion through live commuter experiences at approved transit locations.
1 daycan become the campaign climax
93cartons sold in the reported Oral-B activation
95%estimated engagement among approached commuters
60 daysof screen visibility preceded the activation
Make the brand
real.
Activations allow commuters to experience a product, ask questions, play, sample, purchase and create content. They work best when visibility before the event has already built familiarity.
There is no universal reach figure for an activation. Footfall, samples, scans, interactions, sales and content outputs are measured against the approved location, duration and operating plan.
Built for a live environment
Approvals, staffing, health and safety, stock, equipment, queue flow and contingency planning.
Count what matters
Footfall, samples, interactions, scans, leads, purchase, social posts, content and verified reward fulfilment.
THE EXPERIENCE JOURNEY
See it. Experience it. Act on it.
A strong activation does not sit apart from the media plan; it becomes the destination the media has prepared people for.
StagePurposeEvidence
BeforeRecruitScreen delivery
On the dayExperienceInteractions + sales
AfterAmplifyContent + report
LIVE EXPERIENCE
From product trial to proof.
Oral-B demonstrates screen-to-street conversion; Indomie demonstrates high-visibility product sampling within a public environment.
