Onboard dwell time
Passengers remain within the carriage, supporting repeated viewing and clear narrative sequences.
Premium transit / Live network
Blue Line
Blue Line
screens.
A connected sequence across all 28 onboard screens—built for premium visibility, repeated exposure and journey-led storytelling.
28onboard digital screens
22train trips per operating day
500average passengers per trip planning input
11,000estimated gross passenger opportunities/day
Premium visibility
across the line.
Train screens create a consistent, captive viewing environment across Marina, National Theatre, Iganmu, Alaba and Mile 2. They are especially suited to product education, premium positioning and sequential storytelling.
Because every screen is part of the same onboard system, campaign delivery can be read as one connected journey rather than isolated placements.
Journey-led rotation
Use short linked messages, product stories, daypart variations and one clear call to action.
Network-wide reporting
Active screens, plays, exposure time, field validation and approved audience estimates.
PLANNING ESTIMATE
One line. Repeated opportunity.
The planning estimate below uses 22 trips per day and an average of 500 passengers per trip. It is a gross passenger opportunity estimate, not unique reach.
DurationPer dayTotal
30 days11,000330,000
60 days11,000660,000
90 days11,000990,000
Campaign reports may use different approved audience definitions; reported case-study figures are therefore presented separately.
LIVE PROOF
Full-network delivery.
MAGGI and BIC both recorded 28 of 28 active screens, with playback, exposure time, field validation and survey-based recall.
