Own a premium commuter environment
The Blue Line offered MAGGI an onboard setting where repeated travel patterns and dwell time could support sustained visibility.
MAGGI × DOCU2DATAA daily
A daily
visual fixture.
A May 2026 Blue Line campaign designed around continuous onboard visibility, repeat commuter exposure and system-verified delivery.
28/28screens active throughout May
32,150total ad plays
250,000estimated cumulative exposures
36%reported unprompted recall
THE CAMPAIGN MODEL
Frequency engineered for
memory.
Keep the message continuous
Creative ran daily, including weekends, with the report identifying the strongest visibility during morning and evening commuter peaks.
Full network compliance
All 28 screens remained active throughout the reporting period, connecting Marina, National Theatre, Iganmu, Alaba and Mile 2.
Routine can create salience
More than one in three surveyed commuters reportedly identified MAGGI as a daily visual fixture without prompting.
REPORTED RESULTS / 1–31 MAY 2026
Continuous delivery. Measured recall.
172:41:20
Total exposure time reported across 32,150 ad plays on 28 active screens.
12,500 daily
Reported daily commuter reach, with 250,000 estimated cumulative commuter exposures. Audience profile: 52% male, 48% female.
36% recall
Reported unprompted recall among surveyed commuters who identified MAGGI as a daily visual fixture.
Estimated exposure figures are gross opportunities to see, not unique individuals. Recall is reported survey performance.
VALIDATION
Evidence from the carriage.
The supplied campaign dashboard combines network uptime, playback, audience estimates, recall and location-stamped field validation.
Evidence source: MAGGI Lagos Rail Performance Dashboard supplied by Docu2Data. Strategic interpretation is clearly separated from the reported metrics.
PLAN FOR SALIENCE