Education and action
Product portfolios, new variants, promotion explanation, store direction and QR-led participation.
Concept simulation / Final artwork subject to approval
Back-headrest
Back-headrest
branding.
A close-range canvas for product education, portfolio storytelling, QR engagement and long-viewing brand detail.
420estimated passenger opportunities per bus/day
12,600estimated opportunities per bus/30 days
25,200estimated opportunities per bus/60 days
Closeviewing context inside the bus
Make proximity
work harder.
Headrests sit directly within a passenger’s field of view, creating more room for product ranges, benefit-led copy, step-by-step participation and scannable calls to action.
Unlike a digital loop, the message remains visible throughout the journey. Quantity, bus allocation and installation timing are subject to confirmed inventory.
One hierarchy, more detail
Brand, product, one main promise, supporting proof and one clear call to action.
Built for the seat format
Final dimensions, substrate, claims, QR codes and installation schedule require approval before production.
Planning estimate uses 70 passengers per trip and a conservative minimum of six trips per bus per day. It represents gross opportunities to see, not unique people.
CREATIVE POTENTIAL
A campaign story within reach.
The sample below is a concept simulation only. Final artwork, claims, QR destinations, dimensions and production specifications remain subject to client approval.
